Google My Business (or GMB) is a business listing within Google that is particularly beneficial to “local” businesses, or businesses that rely on their location for the product or service they offer (e.g. a physical store or a business that caters to one specific city/region/etc). As such, most businesses benefit from GMB.
What mainly sets GMB apart from other directories is the amount of detail that can go into the listing; and as Google continues to give GMB listings more importance and expand their capabilities, the detail that can go into a listing is only getting more complex. While GMB listings used to be “optional” for businesses, they are now just as important as a website. Given the importance and detail, it is imperative that businesses get their profiles set up and optimized correctly. Top services in Google My Business today.